On Monday, our class learned about Ethos Pathos and Logos in our English class. Ethos, Pathos, and Logos are powers of persuasion.They are rhetorical strategies that all of us use every single day. A commercial that I thought was pretty persuasive was the St. Jude’s Children’s Hospital commercial. They should little kids that had cancer and how much they suffered. At the end of the commercial they said that we should donate at least ten cents a day to help these children. The commercial was so persuasive that it made me want to donate. Rhetoric is the art of Persuasion. The history of rhetoric and the concepts of ethos, pathos, and logos began in Greece. Aristotle was a famous Greek philosopher who studied the art of persuasion. Ethos equals ethical or moral. Ethos is the author or creator’s credibility, believability, and/or likeability. It can come from inside the text (intrinsic) or outside the text (extrinsic). The speaker or writer must demonstrate credibility to the audience to be persuasive. Some English words to know are ethical and ethics. Pathos equals feeling. Pathos are stories, scenarios, or statements designed to create an emotional response. You accept a claim based on how it makes you accept a claim based on how it makes you feel, without fully analyzing how valid the claims. Fear, love, patriotism, hatred, joy, humor, and guilt are ways of persuasion. The use of pathos can be extremely effective and also manipulative. Some English words to no empathy, sympathy, pathetic, and antipathy. Logos equals logic or reason. Logos refers to any attempt to appeal to the intellect. Logos appeals to the left side of our brain. We find certain patterns, conventions, and methods reasoning and persuasive. Numbers, polls, facts, and statistics are also is it examples of the persuasive use of logic. Some English words to know are logic and logical. Effective persuasion uses all three kinds of appeals. Ethos, pathos, and logos are powers of persuasion.
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May 2017
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